![]() Facebook ads see an average click-through rate (CTR) of 0.90%Īccording to a WordStream study, Facebook ads get an average CTR of 0.90% across all industries. Is Facebook marketing still worth it? And are you getting the most out of your Facebook advertising strategy? Check out these Facebook ads statistics to understand advertising impact on the platform. Facebook advertising and marketing statistics In other words, you need to ramp up your customer service efforts on the platform. This makes it the most used social media platform for providing and receiving customer service. And 69% of marketers provide customer service through the platform. ![]() The 2022 Sprout Social Index found that 60% of consumers use Facebook to get customer service. It’s the most used platform for customer serviceĪs the use of social media for customer service becomes increasingly popular, Facebook has become the go-to platform. So although it’s mostly for social, your brand can still use the platform to build authentic connections. Other popular activities on the platform are posting/sharing photos and videos (62.9%) and keeping up to date with news and events (59.5%).Ī significant number of users (55.2%) follow and research brands and products on Facebook. This suggests that the platform’s “social” factor is still alive and kicking. Seventy-one percent of users say they use Facebook to message friends and family. Messaging friends and family is still the top activity on Facebook This puts it at the bottom of the list, making it the least trusted social media platform. Only 18% of American social media users trust Facebook to protect their data and privacy. Only 18% of American users feel that Facebook protects their data and privacyĮven though Facebook is highly popular, trust in the platform has dropped drastically over the past couple of years. The key is to get ahead of the Facebook algorithm so you can get more organic visibility. In other words, there are billions of people your brand could potentially reach every day. That’s 67.5% of users who spend at least some amount of time daily on the platform. Out of the 2.96 billion monthly active users, 2 billion people use the platform daily. These numbers suggest that the platform is still seeing a high level of engagement from its user base.įacebook may have billions of users, but how are these people using the platform? Let’s look at a few vital Facebook user statistics to find out: 3. This puts it ahead of other leading platforms such as Twitter, Instagram and even TikTok. On average, American users spend about 33 minutes on Facebook daily. Americans spend about 33 minutes on the platform daily So if your brand doesn’t have a presence on the platform, you’re missing out on the chance to reach billions of people. This puts Facebook on track to hit the 3 billion monthly user mark. Although adoption has slowed down, usage is still seeing an upward trend. Facebook has nearly 3 billion monthly active usersīy Q3 of 2022, monthly active users on the platform had grown to 2.96 billion. Here are some of the key Facebook usage statistics to understand its popularity: 1. It continues to be the biggest social media platform and is widely popular on a global scale. Over the years, Facebook has become almost synonymous with social media. Additional fees and payments contributed to $2 billion worth of revenue.
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